The phrase represents a retail institution affiliated with a outstanding well being group. This kind of retailer sometimes presents a curated choice of objects, typically together with clothes, equipment, family items, and furnishings. Proceeds from gross sales contribute to the charitable mission of most cancers analysis, affected person assist, and advocacy.
Such a retail outlet supplies a twin profit. It presents customers the chance to accumulate items at doubtlessly discounted costs, whereas concurrently supporting a trigger devoted to preventing a severe illness. Traditionally, organizations have leveraged retail operations to increase their fundraising efforts and broaden neighborhood engagement, providing tangible methods for people to contribute.